LiveBlog: WWDC 2011 Keynote

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iCloud iTunes

    11:50 AM on June 06, 2011

  • Steve Jobs - Apple

    So here it is, and you can have 10 devices connected to it. iTunes in the cloud. These 9 apps constitute iCloud. And THEY ARE ALL FREE

    Eddie Cue - Apple

    that's itunes in the cloud.

    Eddie Cue - Apple

    So it's now download to my iPhone too, there is my bruno mars song.

    Eddie Cue - Apple

    That's definitely it, let me buy it. Notice on my iPad I HAVE NO Bruno mars at all

    Eddie Cue - Apple

    I'm gonna buy a new song, there is a song by Bruno Mars called lazy song.

    Eddie Cue - Apple

    So that's great, but iTunes in the cloud is even better. Lets see what happens when I purchase a new song.

    11:48 AM on June 06, 2011

    Plays song.

    Eddie Cue - Apple

    and there it is. By just tapping the iCloud button it downloads to my iPhone. It's downloading at no additional cost.

    Eddie Cue - Apple

    I just go to the Music Store, there is a purchase button, I can even look at songs I bought on another device. Let me look for a Foo fighter song called Walk

    Eddie Cue - Apple

    Thanks steve. So I brought my iPhone, and I want to listen to a song I previously purcahses.

    Steve Jobs - Apple

    This is the first time we've seen this in the music industry. No charge for different downloads in different devices. In the future, every song I bought in the iTunes store, everytime I buy a song it's pushed to all my devices. To give us a demo I'd like to invite Edie Again

    Steve Jobs - Apple

    So I just push here, and it will download what I previously purchased. So anything I bought I can now download to any of my devices at no additional charge.

    Steve Jobs - Apple

    So, here is the whole story. I buy something on my iPhone and it's not on my other devices. I want to listen on my iPad it's not there. So we added a purchased button.

    Steve Jobs - Apple

    Last, but not least, is iTunes in the cloud