next the app store
iCloud Intro
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“
Steve Jobs
”“
Steve Jobs
”MobileMe ceases to exist, and these apps are now free.
“
Steve Jobs
”MobileMe ceases to exist, and these apps are now free.
“
Steve Jobs
”We built things we use for ourselves, so we get there.
“
Steve Jobs
”And... no Ads
“
Steve Jobs
”Then we have mail. It wasn't it good shape. We're giving you email account at me.com. Again, all your mail and folders are kept synced
“
Steve Jobs
”All your changes are pushed everywhere. You are going to love it.
“
Steve Jobs
”Lets say I share a few calendars with my Wife. It's automaticly pushed to her iPhone when I update. If she adds appointement for soccer game, goes over the cloud and back to my iPhone
“
Steve Jobs
”Calendars works in the same way. It's just pusehd to all my devices. Then, we added calendar sharing
“
Steve Jobs
”The truth is in the cloud
“
Steve Jobs
”Just add a contact, and it's in the cloud. Then it's pushed to all my devices. Just update a contact on my iPhone and I don't even think about it.
“
Steve Jobs
”We've thrown them away, and rearchitected to make them all cloud apps.
“
Steve Jobs
”It wasn't our finest era. But we learned a lot. The three core apps in MobileMe were contacts, calendar and mail.
“
Steve Jobs
”You might ask, why should I believe them. They are the ones who brought me MobileMe?
“
Steve Jobs
”Everything is automatically, and there is nothingi new to learn. It just works
“
Steve Jobs
”We think it'is way more than that. And we call it iCloud. iCloud stores your content in the cloud, and wirelessly pushes it to your devices. Also, it's completely integrated with your apps.
“
Steve Jobs
”You just use dropbox, iDisk and it stores.
“
Steve Jobs
”Now some people think the Cloud is just a hard disk in the sky
“
Steve Jobs
”They all have connectivity, so these devices can talk to the cloud
“
Steve Jobs
”What we have here is our next insight. we're gonna demote the pc and mac to simple clients. And move all this stuff into the cloud
“
Steve Jobs
”Keeping all this in sync was driving us crazy
“
Steve Jobs
”So if I acquire a song, I wanna get that to my other devices. My iPad doesn't have that song on it. So I have to sync my iPhone to my mac and then my mac to my iPad.
“
Steve Jobs
”It has broken down over the last few years, cause devices have changes. They now all have music, photos, videos.
“
Steve Jobs
”You just sync to the Mac, and it worked fine.
“
Steve Jobs
”About 10 years ago, we had the most important insight. The PC was gonna be the digital hub for your digital life. That's where you're gonna put your digital life, photos, videos, music
“
Steve Jobs
”Ok, I'll try not to blow it. I get to talk about iCloud
“
Steve Jobs
”So, you like everything so far
“
Scott Forstall
”Let me turn back to steve for the third piece of softoware we have today
