Event coverage will start at 9:45am

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It's now demo time! Thanks for joining us, folks!
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Best seat in the house.
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The Foo Fighters
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More like free concert time!
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Performance time.
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Tim's back again reviewing the line-up.
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And another video. Actually, an ad for the new iPods.
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Tim is back on stage.
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Products will also come in (red) models
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Reviewing the line-up now.
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Earpods will be including on new iPod touch, iPod nano and new iPhone 5
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Another video. This one is all about the EarPods.
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We're calling them earpods
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We spent 3 years to design the new headphones
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New headphones have arrived.
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Speakers = headphones
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Onto... speakers?
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With matching loops. How about that?
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For first time, iPod touch comes in colors
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Colors! Silver, black, blue, yellow, and red.
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We have another Siri spotting.
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Then attach a loop so you don't drop your expensive iPod touch.
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So, the loop. You tap the button in the lower corner to make it pop out.
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the iPod touch loop will help you secure your device
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5 mega-pixel camera on iPod touch for the first time
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Onto the camera.
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It actually looks like a lot of fun.
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I guess this is supposed to show off the iPod touch's power, but it's more of a comedy at this point.
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Clumsy Ninja. He's being manipulated by his master.
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We're getting a game demo from NaturalMotion.
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exactly the same 4" retina display of the iPhone 5
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The new iPod touch gets the same iPhone 5 display.
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Headphone jack at bottom
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Lightest iPod touch ever, light
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Say hello to all new fifth-generation iPod touch
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It will also have integrated bluetooth to stream to headphones or speakers.
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longest battery life we ever had in an nano, with over 30 hours of music playback
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And onto the iPod touch.
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Longest battery life ever
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and we're building fitness and pedometer right into the iPod nano
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You can stream your music too
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And we're bringing video back to iPad nano
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7 different colors
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biggets display we ever put in an ipod nano, and it's a mulitouch display
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almost 40% thinner than ipod nano it's replacing
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The iPod nano is thing. Real thin.
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Affordable and ultralight
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iPod nano will use the latest technology. Seventh generation is here
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Changes to the iPod are coming...
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350 million iPods have been sold
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Now we're talking about iPod.
11:14:47 AM PDT
New iTunes will be available in late October
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Simplified kind of good.
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of course the new store redesign looks good for movies, tv shows, apps, and the bookstore
11:14:16 AM PDT
The new iTunes looks pretty good.
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Just showed Avengers. Hulk, smash!
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Basically, you can do everything from the mini-player.
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And search.
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With rollover controls.
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Oh. A new mini-player.
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Have also improved the iTunes search so it will search your entire library
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Quickly see what songs are coming up next and change them
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Each album comes with a feature we call 'in the store' where you can see top songs and albums.
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new edge-to-edge design
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New edge-to-edge design. When you click on an album, it opens up like a folder in iOS.
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Demo time!
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With iCloud built right in.
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Today, we're launching a simplier iTunes
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Brand new version of iTunes for Mac.
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iTunes is most popular digital player
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so you can like an app and see if your friends like it too
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we've integrated facebook likes onto every one of our product pages
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iTunes store is faster and easier to use
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Showing off the new iTunes and App Store designs.
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There are 435 million iTunes accounts with 1-click shopping enabled.
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iTunes store is available in 63 countries around the world
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iTunes store #1 store in world, offers 26 billion songs
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Eddy Cue is going to tell us about the changes to iTunes.
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It's music.
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Tim has one more thing to talk about.
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September 19, iOS 6 arrives
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Tim has taken the stage.
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September 9, iOS 6 arrives
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Fastest launch ever for iPhone 5
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100 countries and 240 carriers by the end of the year.
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Preorders begin this Friday. Will launch in US on Friday, Sept. 21. Twenty more one week later
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Available in nine countries on launch day.
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Same prices as iPhone 4S: $199, $299, and $399 with new contract.
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Same prices as before.
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And Phil is back talking about price.
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The video is still going...
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What makes iPhone 5 unique is how it feels in your hands.
10:56:33 AM PDT
All about how the taller screen is better than wider.
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Scott Forstall's turn in the video.
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Power, speed, lightning connector.
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Bob Mansfield is talking about the guts of the iPhone 5.
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On iPhone 5, we take changing it really seriously
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Jony Ive is describing the design changes in iPhone 5.
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iPhone 5 video time.
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We're launching our thinnest, lightest phone
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iPhone 5 will come in black and white, of course.
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Phil is back on stage.
10:50:30 AM PDT
There is so much more with iOS 6.
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Facebook is integrated with Siri as well
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Movies, sports, restaurants, launching apps, etc.
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You can ask Siri for restaurant recommendations, for example
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The Siri demos are similar to those from WWDC.
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All sorts of information on movies, restaurants, sporting events
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Siri can launch apps just from talking to your phone
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Talking about, or to, Siri.
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With shared photo streams, comment on photos, friends can comment on photos, like the photo
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Making it look pretty darn easy.
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Passbook integrates with lock screen
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Demoing shared photo streams now.
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Show boarding pass to go onto plane. It is that simple.
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Just shredded it up, actually.
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When event passes, you can send it to trash
10:46:09 AM PDT
Scott's showing off his Giants baseball ticket in Passbook.
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Passbook is the best way to keep all of your items in one location. Boarding passes, coupons, tickets to concerts
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iOS 6 makes it easier to find email from important people and flag emails.
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VIP Mail allows you to mark people so that all messages from them are in one place
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Now onto Mail.
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Showing off iCloud tabs.
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Scott is now tweeting from Notification Center about flyover.
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It’s just gorgeous
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We're flying around Big Ben in London on the iPhone 5.
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voice-guided Turn-by-turn directions.
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There are now 100 million points of interest in new Maps app, in partnership with Yelp
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Scott is taking the stage to demo iOS 6.
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There will be an adaptor that lets you plug an old cord into iPhone 5.
10:39:41 AM PDT
Lightning is 80 percent smaller, all-digital, reversible.
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our new connector is called lightning, now we have thunderbolt and lightning
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It adds a third microphone, with one at back, front and bottom. That helps for voice recognition as well as noise cancelling. Speaker is better even while crammed into a 20-percent smaller space. There’s also wide-band audio to make voice calls sound more natural. 20 carriers will support this at launch, including Orange and Deutsche Telekom.
10:35:35 AM PDT
The new camera features Facetime HD camera 720p
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Not one, not two, but three mics!
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The image really looks great.
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Panorama is incredible. hold phone vertical, image 28 mega-pixels in size
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Simple swipe control.
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Panorama is now part of iPhone 5.
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Phil took a small jab at Nokia's Lumia camera debacle.
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Demoing photos taken with the iPhone 5.
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Even with the thinner body, the iPhone 5 camera has better low-light performance, faster capture, and generally better image quality.
10:31:37 AM PDT
New features include a dynamic low light mode, better aligned lenses and a sapphire crystal lens cover. Apparently sapphire’s aren’t just pretty, they are hard and so that should make it sturdy. A6 chip will help with noise reduction, faster capture and better low-light performance.
10:30:37 AM PDT
Specs: 8 megapixels, backside illumination, f/2.4 aperture, five-element lens, Hybrid IR filter.
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iPhone 5 matches or exceeds the 4S in battery life across the board.
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Time to talk about battery performance.
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Phil is back on stage.
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The new iPhone lets us take this to a whole new level. The detail is pretty incredible. There’s even a working rear view mirror showing cars behind the racer.
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Real Racing 3 is coming "later this year."
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The game not only looks fantastic, but utilizes the widescreen well.
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Time to play some games!
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Real Racing 3 demo.
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Rob Murray from EA Studios is taking the stage to show off the power of the A6.
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Developers are going to love what they can do with A6 chip.
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Everything is going to run faster. Basically 2x performance improvement across the board.
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22% smaller somehow yet.
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A6 chip. 2x faster CPU and 2x faster graphics.
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System performance is based on A6 chip
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802.11n 2.4GHz and 5GHz.
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Higher performing Wi-Fi as well.
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LTE: AT&T, Verizon, Sprint.
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LTE will be available through ATT, Verizon, and Sprint in US.
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Single chip, single radio, dynamic antenna.
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Took a lot of advanced engineering
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And, of course, the display is just one of many features.
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Making the display much, much thinner.
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Engineering team added touch sensor right into the display
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Integrated touch sensors are right on the display itself.
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This way they were able to take advantage of the display rather than just make their apps bigger.
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Some developers were given early access.
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All of the software works just like before
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No stretching or scaling.
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Apps are centered.
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All of Apple's apps take advantage of the new display.
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Calendar will show more events
10:17:25 AM PDT
Five rows of icons. More space, more fun.
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Software will take advantage of new display
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A phone should feel great in your hand
10:16:39 AM PDT
Talking about why it was designed that way.
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1136x640 display. The rumors were true.
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4" display.
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Thinner, lighter, stronger than previous model
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iPhone is 18 percent thinner than iPhone 4S.
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World's thinnest, apparently.
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iPhone 5 is 18% thinner than 4S.
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Most challenging device we ever took on
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Made entirely of glass and aluminum
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Most beautiful product we ever made bar none
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Now that's an entrance.
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The iPhone 5 just popped out of the stage.
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Today, we'd like to introduce iPhone 5
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Setting a new bar each year
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iPhone is an incredible breakthrough. Time: Innovation of the year. Changed phones forever
10:12:53 AM PDT
Talking about the iPhone's timeline.
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10:12:20 AM PDT
Phil Schiller is taking the stage.
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iPhone time!
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Taking to next level, huge leap
10:12:00 AM PDT
Some big numbers being thrown around here.
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400 million iOS devices now in the wild.
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90% of all apps downloaded every month.
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There is something in App Store for everyone. 90 percent of apps are downloaded each and every month
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700,000 iPhone apps, 250,000 iPad apps in the App Store now.
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700,000 apps in App Store
10:10:11 AM PDT
Thousands of doctors are using iPads to help provide patient care
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Fortune 500 companies seem to love the iPad.
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All Fortune 500 companies are deploying in iPads
10:09:11 AM PDT
iPad accounts for 91% of web traffic for all tablets.
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What are these other tablet makers doing?
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actually went up
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Now 68 percent
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62 percent market share for iPad ...
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Yes we are in a post PC world
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84 million iPads sold through June.
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Sold more iPads than all PC makers combined
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Between April-June, that is.
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this year
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17 million iPads sold.
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17 million iPads sold
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Talking about reviews for the new iPad.
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Now onto the iPad.
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iPad is driving post-PC revolution
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Outpacing the PC industry over the last six years.
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Huge year-over-year growth for Mac.
10:06:11 AM PDT
macbook pro now ranks #1 in us market share
10:06:01 AM PDT
We’ve had a very busy summer for the Mac.
10:05:50 AM PDT
Apple now has 380 stores in 12 countries. It will open first Swedish store on Friday, making 13.
10:05:22 AM PDT
Tim's on stage talking about Mountain Lion.
10:05:07 AM PDT
Apple now has 380 stores in 12 countries. It will open first Swedish store on Friday, making 13.
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“It’s an amazing time at Apple.”
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Tim Cook is taking the stage.
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And we're seated!
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Enjoy the show folks.
9:56:59 AM PDT
Me too. Okay. Ready. Set. Go.
9:56:48 AM PDT
Tyler, who is there at the event, will be doing the live-blogging and uploading photos. -K
9:56:23 AM PDT
Just really excited, like everyone out there. I'll continue to monitor Twitter and Facebook during the event, but won't be posting here. -K
9:55:10 AM PDT
Any last thoughts Karen?
9:54:28 AM PDT
FYI: Lots of media here. A LOT
9:53:40 AM PDT
We will be providing photos as quickly as we can - B
9:53:11 AM PDT
Finally in seats. Show starting in less than 10 minutes
9:52:46 AM PDT
I want to hear more about iTunes 11. Remember that Apple's fall events used to be music-centered
9:51:43 AM PDT
iPhone 5 will indeed have Retina
9:51:19 AM PDT
There is so many things rumored to be coming from Apple. Will be surprised if they all show up today - B
9:50:40 AM PDT
@mybrainmelts asks if the iPhone 5 will have retina - that's easy - I sure hope so, since every iPhone since the 4 (or earlier?) has had it! :) -K
9:49:47 AM PDT
I know Apple TV users want their apps though - B
9:49:08 AM PDT
That is one of those things that might not show up until October - B
9:48:58 AM PDT
Apple TV - Haven't discussed that yet. Sources say nothing new right now
9:48:24 AM PDT
Apple stopped that a few years ago. Instead, they release the full video hours later at apple.com - B
9:48:14 AM PDT
What do you think about the AppStore on Apple TV, Bryan? @TheRyanPatrick wants to know. -K
9:47:42 AM PDT
@paulbrotherston asked if he could watch the event live. The answer is no, sorry - Apple does not allow this. Live-blogging is the best we can do! -K
9:47:01 AM PDT
Apple Day! - B
9:46:42 AM PDT
I say this every time, but this is Christmas Day for many of us - B
9:46:12 AM PDT
I believe iOS 5 arrived two days before 4S - B
9:46:07 AM PDT
(That's right, folks. I'll also be checking our Facebook page - you can leave comments and questions there - http://www.facebook.com/appadvice - and we'll get to as many as we can. -K
9:45:36 AM PDT
I think iOS 6 will arrive in one week. Days before iPhone 5. Gold Master to developers today, most likely - B
9:45:07 AM PDT
Doors opened. 15 minutes to go - B
9:44:52 AM PDT
What day do you think iOS 6 will be released? Ron on our Facebook page asked us. -K
9:44:26 AM PDT
Want to say hello to all of our readers - lots visiting us here today! Thanks. - B
9:43:50 AM PDT
Expect it to go live with iOS 6 launch
9:43:05 AM PDT
Will work with companies that support it. Already some airlines and amusement parks are onboard - B
9:42:38 AM PDT
Passbook is going to be your one-stop shop where you'll be able to keep electronic boarding passes, tickets, store cards, and coupons.
9:41:58 AM PDT
But beyond that, we'll know soon enough. Remember Maps update is huge - B
9:41:17 AM PDT
Bryan, can you give us a brief explanation of Passbook? @Jenbear88 wants to know. -K
9:40:57 AM PDT
Like to see if premium podcasts are coming to new Podcast app - B
9:39:59 AM PDT
Any of our readers have thoughts? Tweet us @appadvice, be sure to include hashtag #appleevent!
9:39:54 AM PDT
I can't think of anything. - B
9:39:34 AM PDT
Any others you could imagine Apple introducing? These things are very hard to predict. -K
9:39:20 AM PDT
Anything that hasn't yet moved from Mac to iOS? - B
9:39:07 AM PDT
That's true, Passbook WILL be really cool. -K
9:38:43 AM PDT
I do think there will be some cool new app from Apple. I wonder what, though. -K
9:38:39 AM PDT
Another good question, Mark. Passbook is the biggie this time around. Still, maybe something else will arrive too - B
9:38:01 AM PDT
Karen - No delays IMO - B
9:37:56 AM PDT
Our buddy @MarkOwenPM brings up another good thought. Do you think Apple will announce any new apps this time, like iPhoto at the last one? -K
9:37:25 AM PDT
I hope we'll see more of Tim Cook today. He has done little more than introduce others at recent events. - B
9:37:11 AM PDT
But will that be enough time for developers to adjust their apps? Apple is all about the user experience. It would be hard to imagine Apple allowing apps that don't fit their devices properly. -K
9:36:31 AM PDT
They probably have some key developers already on board for app's to make the switch to bigger screen - B
9:35:53 AM PDT
Karen - No mention of delays. Should ship in a few countries next Friday - B
9:35:44 AM PDT
("mean," not "be")
9:35:24 AM PDT
Will be interesting to see how Apple's stock does today. Down slightly right now - B
9:35:13 AM PDT
Back to the re-sizing issue. Unfortunately, this might be a delay before the iPhone could be released. So that developers have time to adjust the apps to fit properly. -K
9:34:33 AM PDT
25 minutes to go! - B
9:34:18 AM PDT
Wireless Charging? No mention for iPhone 5. Sorry, Joe - B
9:33:43 AM PDT
@Dasbootjoe asks about wireless charging. Heard anything about this lately? -K
9:33:35 AM PDT
There might be an adjustment period - B
9:32:48 AM PDT
Another good question. We're about to find out, and developers are interested in knowing this too
9:32:12 AM PDT
It would be hard to imagine "black bars" on an Apple product. -K
9:31:46 AM PDT
Some of our readers, like @AngelusXIF are wondering about how apps will work on a bigger screen. -K
9:31:44 AM PDT
Good question, K. Depends on how well it will be received. - B
9:31:24 AM PDT
And will be tied to Passbook, which Apple demoed in June - B
9:31:09 AM PDT
Bryan, you think Apple will kill NFC like it did Flash? -K
9:30:38 AM PDT
Since Apple decided on software solution though, it will work on iPhone 5, 4S/4, and 3GS
9:30:38 AM PDT
So you think NFC isn't happening? -K
9:30:13 AM PDT
I think it might be too soon. Businesses have to be on board for it to work. On the other hand, who better than Apple to lead the charge. -K
9:30:12 AM PDT
NFC is dead Rob, long live Apple's own software-based solution - B
9:29:51 AM PDT
I'm looking for something to WOW me that we haven't seen before
9:29:45 AM PDT
@RobSwish wants to know about NFC - do you think that will happen, Bryan? -K
9:29:16 AM PDT
Agreed. -K
9:29:12 AM PDT
Latest suggestion is iPad Mini event will be in October, not December
9:28:52 AM PDT
December is just too late. Holiday shopping season and all. -K
9:28:42 AM PDT
Most likely today: iOS 6, iPhone 5, New iPods
9:28:37 AM PDT
It just doesn't make sense to have this big event today and then announce an iPad mini at some random time next month or November.
9:28:32 AM PDT
But again: Don't expect Mini today
9:28:02 AM PDT
Of course, here is hoping One More Thing is iPad Mini
9:27:50 AM PDT
If not today - it would be hard to imagine it being later. -K
9:27:26 AM PDT
I still have a bet with my editor that it will arrive in stores before 12/31 - B
9:27:13 AM PDT
So the iPad mini - yeah, you really think? -K
9:27:04 AM PDT
(the classic, I mean) -K
9:26:56 AM PDT
I think it is coming, but won't be announced today. Most likely, we'll all be back here in October at another event - B
9:26:47 AM PDT
Well, it will live on forever on eBay. -K
9:26:33 AM PDT
Now, about that iPad Mini ... - B
9:26:20 AM PDT
Yeah, I expect Classic to be gone forever - B
9:26:02 AM PDT
But seriously, it does seem like the iPod classic has had its day. Time to move on to the new. -K
9:25:48 AM PDT
I like that Karen, -B
9:25:36 AM PDT
Of course, new dock could arrive with revised iPhone 4S, which probably will remain onsale at lower price - B
9:25:24 AM PDT
In my mind, the new Nano will be able to control the iPhone, fit on my wrist (the current one's too big for me), and perhaps come equipped with mace. :) -K
9:24:43 AM PDT
Other unique iPhone 5 features: new dock connecter "lightning"…headphones
9:24:23 AM PDT
Will Apple kill iPod Classic? Big question - B
9:24:08 AM PDT
New iPods likely today too - B
9:23:44 AM PDT
Yes, it will. I'm hoping for a new Nano that interacts with the iPhone in a very cool way. -K
9:23:26 AM PDT
Mark - Panorama photos rumored for iPhone 5 only - B
9:22:51 AM PDT
Besides iPhone 5 and iOS 6, interesting to see what other things we'll see today - B
9:22:31 AM PDT
@MarkOwenPM wants to know if the iPhone 5 will have a feature that's not on the 4 or 4S. -K
9:21:43 AM PDT
Tim Cook seems less concerned about rumors than Steve Jobs
9:21:20 AM PDT
With so many "leaked" rumors, worried we've already seen the iPhone 5 for months now - B
9:19:36 AM PDT
If headset jack is now at bottom, I'd like to hear Apple's explanation - B
9:18:30 AM PDT
Also: New iTunes for Mac and PC expected
9:18:05 AM PDT
Plus, you'll have five lines of apps per home page (plus the one at the bottom) - B
9:17:30 AM PDT
Good question Mark. The screen is probably going to look absolutely amazing. Step up from iPhone 4S - B
9:17:04 AM PDT
I don't know that there will be a single game-changer. What do you think, Bryan? I envision more of a lot of little cool changes. -K
9:17:02 AM PDT
Improved Siri (really)
9:16:42 AM PDT
New Maps app, Facebook integration, ...
9:16:32 AM PDT
@MarkOwenPM wants to know what game changer feature we're expecting the iPhone 5 to have. -K
9:16:21 AM PDT
iOS 6, which remains in Beta #4 should be out next week too
9:16:02 AM PDT
That would be cool, @Bavvo - B
9:15:28 AM PDT
@rubeke4747 says: We all know that we are expecting the Iphone 5 right ? But I am really looking forward to the launch of IOS 6 too. -K
9:15:06 AM PDT
Still would like to see (red) iPhone; not gonna happen - B
9:14:48 AM PDT
@Bavvo is hoping for Siri in BA Barracus voice. -K
9:14:20 AM PDT
Friday, Sept. 21 should be first day in stores in US
9:13:50 AM PDT
Preorders might not start until Friday, not today - B
9:13:31 AM PDT
Wish Apple throws us a curve ball. Really let rumors fly this year
9:13:26 AM PDT
@coreythrash is hoping to be able to pre-order today! -K
9:13:12 AM PDT
From some of our readers:
9:12:50 AM PDT
Same colors, same prices - B
9:12:40 AM PDT
Thinner, longer model. A6 chip, new dock connector ... - B
9:11:45 AM PDT
So, what are you expecting to see on the iPhone 5, Bryan? -K
9:11:40 AM PDT
Me too, Karen - B
9:11:29 AM PDT
This will be Tim Cook's second iPhone presentation. He did his first keynote last year with the iPhone 4S, one day before Steve Jobs died
9:10:54 AM PDT
I've got my Gazelle box sitting right here. -K
9:10:42 AM PDT
Oh yes.
9:09:31 AM PDT
Karen, you're excited about replacing your iPhone 4, right? - B
9:09:15 AM PDT
Karen, You're excited to replace your iPhone 4, right? - K
9:08:50 AM PDT
Tell us more about the A6 chip, Bryan - what would it mean for users? -K
9:08:27 AM PDT
also, LTE seems to be confirmed by search on Apple's website
9:07:50 AM PDT
Latest rumors suggest A6 chip
9:06:54 AM PDT
One might recall that iPhone 5 was supposed to be the name of the iPhone 4S. Better late than never
9:05:37 AM PDT
The iPhone 5 - a name that has apparently been confirmed is highly anticipated
9:04:55 AM PDT
Haha, Bryan. You hope. I hope. But I doubt it. -K
9:04:07 AM PDT
Of course we know today is about the iPad Mini, right? Just kidding - Bryan here
9:03:14 AM PDT
Hello, and welcome. Karen here. While we wait for the event to begin, I'm sure you all have some thought about what you'd expect/hope to see. Tweet us @appadvice and be sure to include the hashtag #appleevent. I'll share some of your thoughts right here.
9:02:15 AM PDT
As you can see, the crowd is forming
9:01:10 AM PDT
9:00:30 AM PDT
Bryan Wolfe and Karen Freeman will be offering pre-show highlights
8:58:57 AM PDT
Hello and welcome to AppAdvice's live coverage of today's Apple event.
5:50:25 PM PDT
We're live at the Yerba Buena Center in San Francisco, and anxiously waiting to see what Apple has in store for us. Pre-show will kick off right here at 9 a.m. PDT. See you then!