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    11:51 AM on September 01, 2010

  • Alexander Vaughn 11:51 AM on September 01, 2010

    Alright folks. That's it for today. Thanks for reading and you can now head over back to appadvice.com as we have tons of posts and details waiting for you!

    11:26 AM on September 01, 2010

    Chris Martin with some Apple mocking adding in a new song with brand new features, seven new chords, and one our rival can't even think of.

     

    • 11:17 AM on September 01, 2010

  • 11:14 AM on September 01, 2010

    Just Chris Martin at the Piano.

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    Steve Jobs - Apple

    We asked Chris Martin to come out and perform at this event. And he graciously accepted.

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    11:13 AM on September 01, 2010

    Now Coldplay performs on stage.

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    Steve Jobs - Apple

    There is no better way to do that then ask one of our favorite musical artists to perform. This is someone we love. This group has had four albums so far and sold 50 million albums world wide.

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    Steve Jobs - Apple

    We started doing this music stuff for a really simple reason. Because a lot of us at apple really love music.

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    11:12 AM on September 01, 2010

    Apple TV completely redesigned for $99 coming in a month.

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    Steve Jobs - Apple

    They are all rolling out, some today, some next week and Apple TV in 4 weeks.

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    11:12 AM on September 01, 2010

    iOS 4.1 coming next week with bug fixes, and game center. iOS 4.2 coming for iPad in November with multi-tasking and AirPlay

    11:11 AM on September 01, 2010

    New iTunes 10 with social network Ping

    11:10 AM on September 01, 2010

    New iPod touch with retina display, face time, front and back cameras.

    11:10 AM on September 01, 2010

    New nano has multitouch display, and clip

    11:10 AM on September 01, 2010

    Recap: best iPod lineup yet.

     

One More Thing.... Apple TV

    11:09 AM on September 01, 2010

  • 11:09 AM on September 01, 2010

    Available in about a month, and can pre-order today.

     

    • 11:08 AM on September 01, 2010

  • 11:08 AM on September 01, 2010

    Apple TV goes from $299 to $99

    11:08 AM on September 01, 2010

    The price for Apple TV is $99

    11:08 AM on September 01, 2010

    AirPlay in iOS 4.2 will link any idevice to Apple TV

    11:07 AM on September 01, 2010

    iPad links to Apple TV now.

    11:00 AM on September 01, 2010

    Demo of Apple TV

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    Steve Jobs - Apple

    YouTube thousands of Video podcasts.

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    Steve Jobs - Apple

    You can see the tomato meter up there for the first time.

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    Steve Jobs - Apple

    Stream Netflix right onto Apple TV.

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    10:58 AM on September 01, 2010

    Netflix streaming on Apple TV.

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    Steve Jobs - Apple

    Remember these are commercial free as well. We've got ABC and Fox. We think the rest of the studios and see the light and get on board with us pretty fast.

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    10:57 AM on September 01, 2010

    ABC and Fox have come on board.

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    Steve Jobs - Apple

    To rent HD TV shows they are going to be $.99.

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    10:57 AM on September 01, 2010

    Rent HD TV shows is $0.99.

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    Steve Jobs - Apple

    You can rent first run HD movies for $4.99. And they get even cheaper as time goes on.

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    Steve Jobs - Apple

    Stunning photo slide shows. And it's silent, cool and tiny.

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    Steve Jobs - Apple

    Stream content from your computer. No Syncing required.

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    Steve Jobs - Apple

    It's all HD when the content is available. We've gone to the rental model. There are not purchases on Apple TV.

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    10:55 AM on September 01, 2010

    All rentals are now available.

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    Steve Jobs - Apple

    You don't even need a hard network connection.

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    Steve Jobs - Apple

    It's a fourth of the size. You can hold it in the palm of your hand. That's it. It's this little tiny box. Around the back it's really simple. There's not power brick.

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    “

    Steve Jobs - Apple

    It's a fourth of the size. You can hold it in the palm of your hand. That's it. It's this little tiny box. Around the back it's really simple. There's not power brick.

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    10:54 AM on September 01, 2010

    New Apple TV a fourth the size.

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    Steve Jobs - Apple

    We are introducing the second generation of Apple TV today and this is what it looks like.

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    Steve Jobs - Apple

    They don't want to sync to a computer. They want to pull some content off their computer, but they don't want the syncing.

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    Steve Jobs - Apple

    They don't want to manage storage.

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    Steve Jobs - Apple

    The lower the prices the more they will watch. They don't want their computer on their TV.

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    Steve Jobs - Apple

    The number 1, 2 and 3 things they want are they want hollywood tv shows and movies whenever they want one. They don't want amateur hour. And they want everything in HD.

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    “

    Steve Jobs - Apple

    Of course we are talking about Apple TV. We introduced Apple TV four years ago. We've sold a lot of them, but it's never been a huge hit.

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    10:51 AM on September 01, 2010

    Apple TV